Unboxing clone hit the top of Apple’s App Store charts, then disappeared


A clone based indie game Unpacking rose to the top of Apple’s App Store on Monday night, sparking a viral conversation that caught the attention of the original developers – but it has since been taken down. Witchbeam Games, the team behind the original game, have been alerted to the clone, titled unboxing master, after concerned fans began to draw their attention to TikTok ads for the clone.

The official Unpacking Twitter account posted to the clone on Monday.

“Although we’ve seen many imitators already, they don’t usually get much traction,” said one follow-up tweet explained. “This one however is currently at the top of the free games charts on iOS due to tons of ads on TikTok and Instagram.”

Since this morning, unboxing master is no longer available on the App Store or the Google Play Store.

Unpacking – a zen puzzle game about… well, unboxing – was released in November 2021. It became the second most popular indie game on Nintendo Switch of the year, praised for its soothing gameplay and intense attention to detail.

This isn’t the first time Apple has removed high-level clones from the App Store, even in the last month. Earlier in January, imitators of the popular pun wordle disappeared from the store (although a few remain without “Wordle” in the name). There has, however, been no official statement from Apple as to why the games were removed. Polygon has contacted Apple for further comment on the removal of unboxing master.

The truth Unpacking is available on Linux, Mac, Nintendo Switch, Windows PC and Xbox One.


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